T-MOBILE

ROLE
CD

SCOPE
Social Agency of Record

YEAR
2025-present

OUTCOME
+12% revenue growth, year 1

AQUÍ PA’ TI

THE PROBLEM

To Hispanic consumers, wireless carriers all looked the same: expensive, impersonal and interchangeable. T-Mobile had the best value and deepest investment in the Hispanic community, but it went unseen.

THE PLATFORM

Aqui Pa Ti. Here for you

Hispanic families are deeply connected: through love, obligation and an inborn desire to be here for each other. In honor of that, T-Mobile is here for you, to serve as the invisible network that powers the group chat that never sleeps and the video calls that are never optional.

Two phase rollout on both broadcast and social, in English and Spanish, that started from the culture in order to speak to it authentically and honestly.

T-MOBILE MEMBER MONTH 2026

CELEBRATING 10 YEARS
OF T-MOBILE TUESDAYS

A 30-day content blitz during June that featured deals & perks, activations and surprise merch collab drops · A members’ only Delta Sky Lounge party with an intimate T-Pain performance · A Shell gas station takeover that broke the internet · Original content with Rob Rausch, Marcello Hernandez and more