THE AIR CHATEAU
AT ART BASEL MIAMI

We launched Grey Goose Altius, a brand new ultra-premium vodka, at Art Basel Miami with an exclusive artist-only experience, offering an escape from the event’s clout-chasers and chaos. In partnership with MSCHF, we brought together like-minded creatives to celebrate "ART ABOVE ALL." One of the most talked-about moments, the event featured MSCHF works, live ice carving by the Ice Butcher, and DJ sets from Francis Mercier and Diplo.

The three-phase rollout included paid & organic social, PR and celebrity/artist partnerships, earning us coverage across culture, fashion and art media; over 100m total potential social reach and #1 in share of voice over Art Basel Weekend.