T-MOBILE

ROLE
CD

SCOPE
Social Agency of Record

YEAR
2025-present

OUTCOME
+12% revenue growth, year 1

AQUÍ PA’ TI · HISPANIC AUDIENCE PLATFORM

THE PROBLEM

To Hispanic consumers, wireless carriers all looked the same: expensive, impersonal and interchangeable. T-Mobile had the best value and deepest investment in the Hispanic community, but it went unseen.

THE PLATFORM

Aquí Pa’ Ti. Here for you

Hispanic families are deeply connected: through love, obligation and an inborn desire to be here for each other. In honor of that, T-Mobile is here for you, to serve as the invisible network that powers the group chat that never sleeps and the video calls that are never optional.

A suite of assets (broadcast, social, stills, OOH) in both English and Spanish, firmly rooted in the culture in order to speak to it authentically and honestly.

FILMS · TVC + SOCIAL

Two flights of broadcast and social films, each produced at broadcast quality to give the client editorial flexibility across future campaigns and channels. Modular production for Flight 02 produced a bank of compelling library footage. I ran b-unit and co-directed the social spots, managing client, production and talent.

CREDITS

GCD: Robin Morgan

CD: Vinh Tran

Art: Tati Diaz (AD), Edgar Palacios (Sr. Designer)

Copy: Carlos Bretel (ACD)

Director: Rocio Crudo (Flight 1), Heinz Kobernik (Flight 2)

Brandon Peeples + Vinh Tran (Social)

T-MOBILE WELL CONNECTED · SOCIAL STRATEGY & PLATFORM

01.26 · MEET THE CSO

Introducing Druski in an entirely new role with the company

Following the momentum of a prior campaign where Druski (actually) publicly switched carriers in just 15 minutes, we created an entirely new C-suite position for him to lean into his enthusiasm for switching over to T-Mobile.

For this project, we were briefed on 12/23/25 to meet a live date of 1/11/26. I led a team that worked incredibly quickly to concept net-new creative, script and approve 5 spots (tease, launch and 3 programmatic assets) and turn around production + post in 3 just weeks, all while straddling 2 holidays and the various personnel shortages that came with them.

I even managed to write some jokes into these spots that Druski a) found funny, b) didn’t rewrite and c) ran full steam at on set.

To make the most of his talents (and stretch production dollars), we had Druski play 5 distinct roles in a whirlwind 1-day shoot I co-directed that generated enough content for all 5 video deliverables along with statics/stills that rounded out the social campaign.

CREDITS

CD: Vinh Tran

Art: Jourdan Enriquez (ACD), Maria Perez (AD)

Copy: Andrew Kondo-Weigl (ACD)

Director: Brandon Peeples + Vinh Tran

06.26 · MEMBER MONTH

Celebrating 10 years of T-Mobile Tuesdays

Led an inter-agency partnership to produce a 30-day content blitz during June 2026 that featured perks, live activations and surprise merch collab drops · A members’ only Delta Sky Lounge party with an exclusive T-Pain performance · A Shell gas station takeover that broke the internet · Original content with Rob Rausch, Marcello Hernandez and more