SVEDKA GOES

When a Vodka brand comes to you to build them a new platform and visual identity from the ground up, you try to give them something that completely breaks from the category.

So instead of yachts with Diddy, super exclusive clubs or posh parties filled with sexy starlets, “SVEDKA Goes” is all about the real. We’re about the kind of experiences people REALLY have when they get it in – the collision of culture, dope people and life (even when it gets a little messy).

Conceived with Dan Galganski and Brian Friedrich. Visual identity developed with Kenny Routt.